Edwin L. Artzt, Procter & Gamble’s former Chairman and Chief Executive Officer, passed away on Thursday, April 6, 2023.
Ed joined P&G in advertising in 1953 and quickly made a mark on the brands in his care. His first success was Comet, a fledgling household cleanser that became the market leader; he then worked on Zest, Charmin, Bounty and Folgers. He transformed P&G’s advertising capability as the head of Copy Services and step-changed brand promotion while there.
Soon after, as Manager of Advertising for P&G’s struggling Paper business, Ed combined the superior technology of the new CPF process paper with ‘first-in-the-industry’ transparent poly packaging. This, along with the compelling advertising copy of Mr. Whipple, resulted in Charmin quickly growing to national category leadership.
As early as 1975, while leading P&G’s European operations, Ed made growing the international businesses of the Company a top priority. This would culminate during Ed’s tenure as our CEO (1990-1995), as he made the globalization of P&G his priority, expanding into the world’s fastest-growing markets and creating scale by globalizing the planning, internal structure, communications and execution of new business activities.
Ed spent considerable time throughout his career developing employees. One of his most enduring contributions is the creation of P&G College, the predecessor of our current training programs, which became the cornerstone of our world-wide training efforts. He was also a courageous advocate for diversity, measuring and rewarding management for leveraging the unique backgrounds and experiences of employees to create new advantages as we became a global company.
Current Chief Executive Officer, Jon Moeller, reflected on the influence Ed Artzt had on the Company, “Ed had the foresight and competitive spirit to position P&G for success, and he led with conviction and courage.“