Creating a More Digitally Accessible World

On Global Accessibility Awareness Day, we recognize the actions our brands are making to provide a more inclusive and accessible digital experience on our websites, social channels and our digital advertisements. Oral-B made their site more accessible through a mouse, keyboard and screen reader. While this may seem like a simple step, it can significantly enhance the experience of our low-vision, blind and neurodivergent consumers. Pampers has updated their sites to insure color-blind people are able to access critical information about their products.

Across all of P&G’s channels, we are continuing to standardize our practices within e-commerce sites so alt-text and video descriptions can help us deliver a digitally accessible experience for all. Designing digital experiences in which everyone can access information equally allows us to help drive a culture of understanding, empathy and trust through the sharing of own lived experiences.

P&G equality and inclusion logo is above the headline: P&G's efforts in creating a digitally accessible world. Illustration below depicts a man with earbuds looking at laptop; accessibility icon popup points to the screen.
Headline: Our brands make content accessible, featuring alt text for images on e-commerce sites. Illustration: Laptop with hand navigating browser window, showing Ariel ECOCLIC box and alt text pop-up.
Headline: Brands like Oral-B ensure website accessibility with mouse, keyboard, and screen reader. Illustration: Desktop computer with user employing keyboard for Oral-B toothbrush Selector, denoted by screen reader icon.
The headline reads: Pampers updated their websites to meet color contrast requirements. Underneath is an illustration that shows two hands, one holding a tablet with the old Pampers design and the other holding a tablet with the new Pampers design.
The headline reads: We are continuously working to deliver an inclusive, accessible, and superior experience for all. Underneath the headline is an illustration of a mother and son looking at tablet together.


Growing Disability Inclusion Means Delivering Inspired Action

People with Disabilities Belong at P&G.

More than one billion people around the world have a disability. We understand that people with different abilities have unique strengths and perspectives, and we are working to create an inclusive environment — across the spectrum of disabilities — so all employees can reach their full career potential and help us grow our business.

As we recognize International Day of Persons with Disabilities (IDPD) on December 3, we acknowledge and thank our employees and change-making partners who help drive our culture of understanding, empathy and trust through the sharing of their own lived experiences. Their talents, contributions and determination are helping us create the supportive communities that connect our employees with disabilities to the resources they need to unleash their full potential. Together we are building a culture of disability confidence.

Inclusion Means Action
Representation of people with disabilities at all levels of leadership is critical to meeting our commitment to inclusion. That is why we are one of the first 75 companies to join Generation Valuable, a new leadership program created by our disability inclusion partner, The Valuable 500, which launches during this year’s IDPD. Generation Valuable is an important program designed to build the professional careers of people with disabilities while providing valuable insights to senior leadership on disability inclusion. Scott Van Nice, IT Director, and Sundar Raman, Chief Executive Officer, Fabric & Home Care, will be working together over the next year to drive disability inclusion across our business, from our workplace culture to consumer experience.

IDPD 2022 - International Day of Persons with Disabilities. Underneath is the Valuable 500 logo and P&G’s logo. At the top is a photograph of a young woman wearing a cochlear implant.

Accessibility Made Safe, Simple and Sustainable
As a culture of inclusivity reaches our plants, offices, products and our consumers. It makes a difference in the world we all share.

Recently launched in Europe, Ariel ECOCLIC® box is the first Ariel laundry pack to be both certified child-safe and designed to be inclusive and intuitive to use for all adults, thanks to its ergonomic opening system powered by extensive research. Ariel has also designed large, clear and legible opening instructions placed at the top of the pack to make sure the box is easy and comfortable to open for all, including those with dexterity, visual and/or cognitive impairments.

A picture of Ariel's new Ecoclic Box. The box is green and white and shows a large laundry pod in the middle. The packaging encourages users to cut plastic and wash clothes with cold water.

Ariel’s ECOCLIC® box also includes two ground-breaking features located on the top panel to help those with visual impairments: a tactile marker, denoting that the package contains laundry detergent, and NaviLens technology to allow visually impaired individuals leveraging the app to access the product information. Additionally, to provide all parents peace of mind when reclosing the pack, Ariel scientists have designed a reassuring ‘click’ feature to signal that the pack has been properly closed.

Click here to find out more about how it works, why it’s safe and the changes Ariel has made to lead the way in product accessibility.

Disability Confidence Inspires Inclusion
Honoring our employee and brand experiences and contributions means that we can develop innovative solutions that solve real life challenges and have authentic community impact.

Spain’s “Imbatibles. Capaces de Todo.” campaign paves the road to the Paralympics in Paris in 2024 by including millions of people with disabilities in Spain on the journey. The three-year initiative includes a partnership with the Spanish Paralympic Committee and engages corporate and community organizations to increase universal access and promote inclusive sports. Watch the campaign’s kickoff advertisement, featuring Paralympic triathlon champion Susana Rodríguez and Paralympic swimming champion Teresa Perales.

Equality for All
At P&G, we know it is the power of our differences, and the strength of our togetherness, that drives growth and value creation. We remain committed to providing a disability confident culture, one that creates a sense of belonging and enables equal access and opportunity.

By supporting communities and inspiring actions that resonate with people with disabilities through our brands, people, partnerships and platforms, we will continue to advance toward true equality and equity, build new audiences, move communities forward and build a more inclusive and accessible world for all.

Learn more from some of P&G’s disability champions who inspire and act across our company: