Always Doubles Down on Their Efforts to Tackle Period-Related Challenges

Ahead of Menstrual Hygiene Day, Always Participated in a U.S. Congressional Event and Released New Global Data to Break Period Stigma with Shocking Stats Around Menstrual Health and Hygiene
Six people showing how together we can end period stigma

In honor of Menstrual Hygiene Day on May 28, P&G’s leading menstrual care brand Always is reaffirming their long-standing commitment to championing young people’s confidence through period education and other efforts aimed at tackling period stigma and improving access to period products.

On Tuesday, May 25, Always participated in Ending Period Poverty in America, an event sponsored by the Women’s Congressional Policy Institute, in cooperation with the bipartisan Women's Caucus leadership. Made possible through a grant from P&G and Always, the one-hour virtual event discussed the prevalence of period poverty in the U.S. and its effect on young people’s education and their economic independence.

Jennifer Davis, President of Feminine Care, P&G, speaks about the need for cross-sector collaboration at Ending Period Poverty for Women and Girls on May 25, 2021

Research commissioned by Always revealed nearly 1 in 5 girls have missed school because of lack of access to period productsi and more recently, since the COVID-19 pandemic, 1 in 3 young people feel less confident because they’ve missed after school activities due to the same reasonii. To help address this need, Always has donated more than 30 million period products in the U.S. alone over the past year. But despite continued efforts to drive awareness and provide donations, there is a lot more work to be done. Always believes that private and public collaboration will play a critical role in finding sustainable ways to solve period poverty, improve period and puberty education and destigmatize periods.

“For over 35 years Always has provided free puberty and confidence education to children, parents and teachers around the world, and we now reach over 15 million young people, parents & teachers per year.” said Jennifer Davis, President, Feminine Care, Procter & Gamble. “We are committed to continuing this work, but in order to eliminate the period-related barriers that prevent young people from reaching their fullest potential, we must strengthen our cross-sector collaboration.”

In their ongoing effort to champion these issues, Always will continue to support critical legislative efforts and policies that support confidence through period education and other efforts aimed at tackling period stigma and improving access to period products.

“We must recognize that period stigma and the inability to access or afford period products inflicts serious harm on young people,” said Congresswoman Dean, Co-Chair of the bipartisan Congressional Caucus for Women’s Issues. “My hope is that we can work towards bipartisan policies that enable getting period products to those who need them most and continue our conversations so periods become a topic we can all talk about freely, without shame or embarrassment.”

To highlight what we can all do to help young people navigate periods with confidence, Always has released a new report entitled “Period Stigma Around the World Today,” in partnership with WASH United, the initiators of Menstrual Hygiene Day and Glocalities, a global research agency. The findings confirm that period shame, taboos and misinformation are still prevalent globally and have a negative effect on young people’s confidence and self-esteem. According to those surveyed, the top three emotions young people feel when getting their first period are scared (41%), confused (38%) and embarrassed (34%)iii. Additionally, less than half of U.S. adults say they feel comfortable talking openly about periods and are more comfortable talking about other sensitive topics like sex, politics, family problems and STDsiv.

Congresswoman Lucy McBath, Vice-Chair of the Congressional Caucus for Women's Issues, speaks about period product access, education and stigma at Ending Period Poverty for Women and Girls on May 25, 2021

To join Always and their partners as they fight to tackle period stigma and
#EndPeriodPoverty, you can:

  • Get educated about periods – access free resources at Always.com.
  • Get comfortable talking about periods openly and positively – share your period story at PlanUSA.org, or on social using #ItsNormalPeriod.
  • Listen to the policy discussion on period poverty – watch the Ending Period Poverty for Women and Girls congressional event here.
  • Support period friendly legislation in states and in Congress – making sure that no one is held back because of their period.
  • Take a stand against period stigma by posting a story or picture of yourself wearing a digital menstruation bracelet sticker on Instagram! Learn more here.

i Research Now, 2017. Quantitative nationally representative survey of females 16-24 yrs, in U.S. n=1000.
ii Survey Monkey, 2020. Quantitative survey of young people 13-17 yrs in US. n=1,022.
iii SurveyMonkey, 2020. Quantitative survey of young people 13–21 yrs in Canada, UK, US. n=4,147.
iv Glocalities, 2020. Quantitative nationally representative survey of adults 18–70 yrs in Canada, China, Russia, UK, US. n=5,139