P&G Ventures Announces the First-Ever Virtual Innovation Challenge

P&G Ventures

Innovation isn’t being stifled by the COVID-19 crisis—it’s being inspired by it. That’s why P&G Ventures has created the first ever Virtual Innovation Challenge.

P&G Ventures, the early-stage startup studio within P&G is inviting entrepreneurs, inventors, and startups to submit a product pitch for its first-ever Virtual Innovation Challenge. The challenge, now in its third iteration, continues to seek out emerging entrepreneurs who seek to drive the next generation of technologies that will improve consumers’ lives, while helping fuel innovation amid the global pandemic.

The Challenge focuses on these specific categories of interest:

Women’s Health
Chronic Conditions
Aging At Home
Non-Toxic Home
Male Wellness
Personal Performance

P&G Ventures is continuously looking to identify new products and technologies that may not be in one of our key focus areas outside of P&G's 10 core current categories or businesses including food, beverage, prescriptions, pet food, fine fragrance, color cosmetics, and hair color.

The #PGVInnovationChallenge invites entrepreneurs and startups to submit their products by June 7, for a chance to win $10,000 along with the opportunity to partner with P&G Ventures for product development.

Three finalists will be selected to pitch online on June 24 to Leigh Radford, VP and GM of P&G Ventures, Julie Setser, VP of R&D at P&G Ventures, and Pete Blackshaw, CEO of Cintrifuse.